Brian Ferentz, the offensive coordinator for the Iowa football team, will not return for the 2024 season. The decision was made by Beth Goetz, the interim athletic director, after discussions with Brian Ferentz, Kirk Ferentz (the head coach), and Barbara Wilson (the university president). The struggles of Iowa’s offense this season, combined with Brian Ferentz’s contract situation, led to this unique outcome. Goetz explained that announcing the change now brings clarity during an important time in the schedule. Brian Ferentz has been part of the Iowa program since 2012 and had specific criteria in his contract that needed to be met for it to be extended past June 30, 2024. These criteria included the team averaging 25 points per game in the 2023 season and winning a minimum of seven games. Goetz, who oversees Brian Ferentz due to nepotism regulations, has assumed the role of interim athletic director following the retirement of Gary Barta. Iowa’s offense has faced challenges throughout this season, ranking 118th in the nation in scoring offense and last in yards gained per game. Key players, including the starting quarterback and tight ends, have also experienced injuries. Brian Ferentz has emphasized his concern for the students and the team’s well-being, while Kirk Ferentz is expected to address the media soon. This is a significant development for Iowa, as there have only been three offensive coordinators during Kirk Ferentz’s tenure.